EXPLORING AFROBEATS

Afrobeats means a lot to me, obviously I listen to it quite often. There are a lot of moments I listen to the genre - before the football matches that I play to when relaxing on my holiday, so whenever I want to be in a good mood. And that's what Afrobeats does to me. It brings happiness and brightness to my life.

Afrobeats and fashion go hand in hand. It’s all about the way people express themselves at the end of the day. Every collection we’ve produced has a soundtrack behind it; music influences design because that’s how we feel in the moment. We are both Yoruba; in our culture we have a colour scheme and a soundtrack for every celebration. It’s in these celebration moments that the community comes together.

My music is mostly a subgenre of Afrobeats called Alté - anything different from mainstream music. Alté is artists who don't want to be boxed in by one criteria. I have some rock, pop, hyperpop and rap influences, though my work always circles back to who I am - an African woman - so it's always going to have that essence in it.

In Europe we have all these second-generation Africans, and all the multicultural influences. Specifically in the Netherlands; alongside the African roots of the Afrobeats, there are Western influences, like electronic music, there are also Caribbean and South American sounds. Because of those fusions, Afrobeats is always evolving.